about us

From Night Markets to Luxury Boutiques
Where Modesty Meets Luxury •

A Legacy Woven in Elegance

Founded in 1998, Bawal Exclusive began its journey from humble night market stalls to becoming one of Malaysia’s most prestigious hijab brands. Each shawl we create carries a story of passion, craftsmanship, and timeless elegance.

Over the years, Bawal Exclusive has grown into a symbol of exclusivity, blending traditional modest fashion with modern luxury. Today, we are proud to be recognized in the Malaysia Book of Records for producing the world’s most expensive shawl worth RM 100,000, beautifully adorned with Swarovski crystals.

The Beginning
Where Passion Met Purpose

Every legacy begins with a story. For Bawal Exclusive, it started with just a few packets of Swarovski crystals and a vision. From that moment, En. Mohd Rosli Awang created the first-ever Bawal Tabur, a design that transformed the modest fashion landscape in Malaysia.

This was more than a product, it was the beginning of a movement, where tradition met innovation, and the bawal became a canvas for artistry and luxury. The story of Bawal Tabur lives on in every collection we create, reminding us that true elegance is built on passion, perseverance, and heritage.

A New Identity
The Name That Defined Elegance

As the brand’s vision matured, the name Bawal Exclusive was officially adopted, marking a new chapter of sophistication and focus.

Each collection carried the brand’s signature: timeless beauty, delicate craftsmanship, and understated luxury. What began in humble beginnings evolved into a premium fashion house, loved by women who value grace, confidence, and authenticity.

A Milestone of Growth
Transforming Passion Into A Legacy

In 2013, Bawal Exclusive Sdn. Bhd. was officially incorporated, cementing its place as a pioneer in Malaysia’s modest fashion scene.

This milestone reflected more than growth, it marked the evolution of a local brand into a national icon, setting the benchmark for premium hijab design and innovation.

Expanding Horizons
Strengthening Connections, Empowering Elegance

To meet the growing demand from customers and partners, Bawal Sdn. Bhd. was established. This expansion strengthened the brand’s distribution network and reseller support, ensuring that the exclusivity of each piece remained protected and consistent across Malaysia.

That same year, Bawal Exclusive created the world’s most expensive hijab, a masterpiece valued at RM100,000 and adorned with 7,512 authentic Swarovski crystals. This creation earned official recognition from the Malaysia Book of Records, marking a proud moment in our journey of innovation, artistry, and exclusivity.

Crystal World
Where Heritage Meets Brilliance.

In 2021, Bawal Exclusive unveiled Crystal World by Bawal Exclusive, a luxury boutique adorned with 100,000 authentic Swarovski crystals, built at a cost of RM2.5 million.

The idea was born when Pn. Haliza Maysuri attended Swarovski’s 125th Anniversary in Austria, where she was inspired by the brand’s breathtaking brilliance. More than just a retail space, Crystal World is an immersive experience, where luxury, heritage, and artistry meet. The boutique offers an appointment-only experience for customers who value privacy and exclusivity.

A Global Recognition
Innovation Beyond Borders

As part of Swarovski’s Fall/Winter 2026/27 Global Launch in Bangkok, Bawal Exclusive received an exclusive headscarf co-created in Austria with designer Megan Carter.

This piece reflects the shared craftsmanship and creative synergy between Bawal Exclusive and Swarovski, a testament to our long-standing partnership built on trust, artistry, and innovation. We are deeply honoured that this special creation will travel the world as part of Swarovski’s global B2B showcase, carrying the story of Bawal Exclusive to international audiences.

Every crystal tells a story.

From a handful of Swarovski crystals to a name that defines luxury in modest fashion, Bawal Exclusive has always been more than just a brand, it is a legacy of passion, perseverance, and purpose. Every piece we create carries the heart of our journey, the dreams we've pursued, the hands that have crafted, and the stories of women who wear them with pride.

As we continue to grow and shine, we remain devoted to the same belief that started it all: that true elegance lies not in extravagance, but in the grace that endures through time.